BFU SafetyKit – Fussball

The BFU's SafetyKits are safety campaigns tailored to different areas of life which are distributed to specific target groups in the form of booklets with goodies and posters.

The soccer theme was photographed on location in a modular fashion so that it could be adapted to a different target group at a later date. The soccer shirts were exchanged for camouflage and the soccer boots for combat boots in order to make the target group of Swiss military recruits aware of the importance of warming up and being well equipped for team sports.